Rockstand Newsletter

The Rocking Newsletter: # Issue 1
By Rockstand Newsletter Team
 
Dear Readers,

Welcome to the first edition of our monthly newsletter one up. This is an initiative to reach out to you with the latest happenings from Rockstand! Not only will this newsletter capture the essence of Rockstand but also give a peek into the industry. This edition focuses on Rockstand's upcoming events, key achievements and latest trends apart from some amazing facts from the industry.

Enjoy Reading!

Regards,
Praveen Rajpal (CEO Rockstand Digital Pvt. Ltd.)
The Smartest Reading App

Rockstand - The Best E-Books/E-Magazines Application for your mobile!

Rockstand is the best way to Read eBooks and eMagazines on your mobile! Read a wide range of eBooks/eMagazines in English, Hindi, Tamil, Malayalam, Telugu, Bengali, Gujarati, Punjabi, Marathi, Kannada, Sanskrit, Oriya, Urdu and International languages like French, Chinese, German and Portuguese from renowned authors around the globe. One can enjoy free eBooks/eMagazines and special offers on Rockstand daily!

Free Cloud Space & Operator billing Facility

Users need not worry about the space constraint on their handsets anymore as Rockstand has created 2 Terabyte of cloud equivalent space for users, i.e. readers can access any Rockstand content ever purchased by visiting their purchase history. Users can delete content from their mobiles to create space and access the books later by visiting their purchase history. Moreover, Rockstand provides operator billing facility for users, wherein you can pay through your SIM balance to purchase your favorite ebooks and e-magazines.

Rich Library On the GO

Exam Preparatory Content on Your Finger Tips

The rich educational content available on Rockstand is one of the strengths of this intuitive application. Alliances with top international and local academic content publishers such as Wiley, McGraw Hill, Nirali, Arihant, S.Chand, Upkar, MBD, Viva among others has strengthened Rockstand's repository of over 30,000 academic ebooks and e-magazines that cater to all kinds of students. Popular text books, course & guide books, and other exam preparatory materials are available for students of all age groups.

Access rich content on the go on your mobile device

Rockstand has a rich collection of ebooks and e-magazines on genres such as academics, travel & lifestyle, romance, kids, fiction, non-fiction, men’s lifestyle, women’s lifestyle, entertainment, sports to name a few. Moreover, Rockstand already has an outstanding collection of e-magazines and is set to add 5000 magazine titles by October 2014. Also, with scores of books being added to the library every day, Rockstand has presently over 500000 ebooks in its collection.

Highlights

Publisher and Operator Alliances

The recent months have been eventful as Rockstand added publications by The Hindu, HT Syndication, Wiley India and leading publishers from South India, including DC Books, Malayala Manorama, Mathrubhumi and Green Books among others. Collaboration with leading publishers in South India has propelled Rockstand to become the largest e-book/magazine application in Malayalam language. Strategic alliances with academic giant Nirali Prakashan along with Nachiket Prakashan and Diamond Publication has given a major uplift to Marathi content on the application. Rockstand also has alliances with leading telecom operators such as Vodafone, Idea, Airtel and BSNL to leverage special services and offers to its users.

Rockstand spreads wings – goes international

Rockstand at present is developing assets in South America, West Africa and Middle East and aggressively tying up with international publishers to acquire content. The users will have access to local flavored content apart from content from international publishers.Rockstand is also partnering with local (international) operators to expand operations through building localized payment gateways for people. This will make transactions smooth and error free.To enhance operational performance and augment user experience high capacity servers will be procured as per the data center expansion program. This will enable users to operate the application on local servers with speed and ease.

Industry

Trending

It is being predicted that Ebook subscription services might be the game changer in the industry. If the ebook subscription service providers can make their business models work, then readers will have abundant resources in reading. Eventually, the Ebook subscription services will change the way readers’ value and consume books.

On The Block

Digitization has finally broken ice in the publishing industry. Driven by competitive forces in the market, large as well as medium scale publishers around the world are going digital. One should note that in 2010, 114 million ebooks were sold whereas ebook sales came in just under 970 million in 2011. That is a 117% increase from 2010. With such an outstanding growth of the ebooks market, it is being expected that sales of ebooks might touch 9.7 million by 2016. Moreover, as per CISCO’s reports, there will be 25 billion internet users by 2025 which will eventually boost the preference of ebooks to a huge extent.

A Step Forward

Recent Developments and Updates

Rockstand recently released an upgraded version (4.1.2) of the application with improved navigation, new features such as filters & sorting, sharing and creating a profile page. The application now has a "latest offers" and "free books" page for users and one can now even subscribe their favorite magazines. Further, Rockstand website www.rockstand.in has gone through a major overhaul making it user friendly and added pages for accessing latest company news and learning about new opportunities at Rockstand. Moreover, users can now enjoy reading and contributing blogs on various topics on Rockstand’s website.These blogs cover varying topics, such as academic, sports, regional languages, travel etc and provide useful insights to readers. Registered users also have an opportunity to express their views by blogging on this platform. Watch out for these blogs as Rockstand is eyeing the next big blogger to be a part of their team!

Hiring Spree at Rockstand

Rockstand is on a major hiring drive domestic/international across all segments with a view to increase the team size by three folds. To learn more about the current openings at Rockstand. Please visit http://rockstand.in/career/



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